Big Data is all the rage. And, why not? Processing petabytes at the speed of light creates great opportunity for analysis. But, what’s really important is deep data. Deep data delivers deep insight and deep insight drives profitable actions. MKT Analytics specializes in going deep.
Whether it is a simple data quality assessment, a detailed campaign analysis or a complex predictive modeling exercise, MKT Analytics will deliver a high-quality, insightful and thorough product. We have experience across dozens of industries and analytics applications and have partnership arrangements with companies in predictive analytics, software development, direct marketing, market research and loyalty/incentives.
Data-Driven Decisions
MKT Analytics offers a full range of customer and marketing analytics services, ranging from data quality assessments to customer profiling and segmentation to campaign response analysis to predictive modeling to implementation of analytics solutions. The emphasis is on providing actionable information to drive improvements in revenue, profit and ROI.
If you’re still stuck at Standard Reporting, beware. A lot of crashes happen when you’re looking in the rearview mirror. MKT Analytics will help you transition to a forward-looking use of analytics to guide your business and improve your profits.
Strategic Data Assessment
Data Monetization Strategy
Data Quality Assessment
Data Collection Strategy
Planning to Predict Readiness Assessment
Descriptive Analytics
Report Design
Direct Marketing Test Design
Campaign Analysis
Customer Profiling
Customer and Market Segmentation
Digital Analytics
Web Metrics
Attribution Modeling
Social Media Profiling
Classification
Decision-tree Segmentation
Similarity Scoring
Cluster Analysis
Predictive Analytics
Acquisition Modeling
Retention / Attrition / Dropout Modeling
Cross-sell / Up-sell Modeling
Optimization
“What - if?” Scenario Generation
Customer Lifetime Value Management
Intervention Effects
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