Versatile Analytics for Loyalty Program Management

Versatile Analytics for Loyalty Program Management | MKT Analytics
A major tire manufacturer’s loyalty / incentive program for its independent Dealer channel has a complex structure with a lot of moving parts. MKT Analytics is a long-time partner, helping with all performance aspects of the program. Among our decision-driving services are: 
  • Baseline performance reporting 
  • Analysis of promotional effectiveness 
  • Accurate and timely purchase and incentives earnings forecasting 
  • What-if? simulation models for testing program structure changes